Define one service, not every possibility
Choose a narrow result that a customer can understand, such as a 20-second product demonstration, a talking-avatar explainer or three short promotional clips from supplied materials. State the number of videos, length, format, captions, revision limit and delivery time. Avoid advertising “AI videos for everyone”; it makes pricing, samples and delivery expectations difficult to manage.
Identify customers with a visible need
List five to ten suitable prospects, such as a local shop with good products but inconsistent videos, an author promoting a book, an educator explaining a course or a service business answering repeated questions. Review what each prospect currently posts and note one genuine communication gap. Do not send identical messages to unrelated businesses or imply that an AI effect will automatically improve sales.
Create and test one honest sample
Make a short sample using your own materials or assets you have permission to use. Record the tools, time, data, subscription limits and editing required. Show it privately to five suitable prospects and ask whether the message is clear, what feels unrealistic and which format they would actually use. A compliment is useful feedback, but a request for price or a paid test is stronger evidence of demand.
Set responsible delivery rules
Prepare a customer brief covering purpose, audience, facts, brand assets, pronunciation and approval. Verify generated text and visuals, disclose synthetic presenters where appropriate, use licensed audio and protect customer files. State how many revisions are included and what counts as a new request. Postpone premium subscriptions until repeated demand and realistic pricing can cover them; free trials should not become your permanent delivery plan.