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Seven-Day Business Test Plan

Turn an idea into useful evidence in one week.

01

Days 1–2: define and prepare

Choose one specific customer and one problem. Write a fixed offer containing the result, scope, price, delivery time and maximum number of orders. Create one honest sample, mock-up or short explanation using materials you own or may use. Set a spending limit and decide what evidence will count: enquiries, requests for price, deposits or paid orders. Avoid changing the target customer halfway through simply to collect encouraging reactions.

02

Day 3: build the prospect list

Find ten people or businesses that genuinely match the customer description. Record why each is relevant and the best respectful contact route. Prepare a short message that mentions the observed problem, explains the defined offer and invites one clear response. Personalise the opening rather than sending a generic broadcast. Do not use purchased contact lists or add people to groups without permission.

03

Days 4–5: contact and record

Approach the prospects, answer questions and record the exact response: no reply, not relevant, asks for details, objects to price, requests a change, refers someone or agrees to pay. Track time, data, transport and sample costs. Do not treat likes or polite praise as sales. If someone orders, confirm scope and delivery before accepting more work than the limited test allows.

04

Days 6–7: deliver and decide

Complete any accepted test orders carefully, then compare the evidence with your original rule. Identify repeated questions, the customer group that responded, real delivery effort and whether the price covered direct costs and time. Choose one decision: continue the same test, adjust one major assumption or pause. A seven-day test reduces uncertainty; it does not prove long-term demand or justify uncontrolled spending.

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StartRight NG is an independent, privately owned educational and business-discovery platform created for a Nigerian audience. It is not a government programme and is not affiliated with, sponsored by, endorsed by or operated by the Federal Government of Nigeria or any government ministry, department, agency, state or local authority.