SRStartRight NGBusiness discovery, made practical.
Free Business Discovery Online Brief

Picture how plantain-chip production could work.

Use this online brief to turn a familiar product into a controlled market test, helping you discover the preferred flavour, pack size, price and selling location before attempting larger production.

Free to read₦10,000–₦25,000Smartphone friendly

Useful before you spend.

Work through the sections below, record what you learn and use real responses—not excitement alone—to decide whether this opportunity deserves your next step.

01Your first decision

Choose one customer group before choosing packaging. A pack intended for schoolchildren may differ from one intended for office workers, shops or events.

02Operating it in Nigeria

Cost the business under the conditions where you will actually produce in Nigeria. Include cooking gas or electricity, water, transport, packaging and spoilage as well as ingredients. Begin with preorders through trusted neighbourhood, office, school, church or WhatsApp networks so you can produce a controlled quantity rather than guessing demand. Keep a simple cost note during the plantain-chip production trial so small local expenses do not quietly remove the profit.

03A controlled test batch

Prepare a small quantity using a consistent method. Divide it into two possible pack sizes. Record every ingredient, fuel, packaging and transport cost.

04Questions for testers
  • Is the texture right?
  • Is the seasoning appropriate?
  • Which pack size would they choose?
  • What price feels reasonable?
  • Where would they expect to buy it?
  • Would they purchase it again?
05A simple first offer

Freshly prepared plantain chips in two convenient pack sizes, produced in a small batch and available for preorder or collection.

06Sample customer message

Hello. I am testing a small batch of freshly prepared plantain chips and comparing two pack sizes. I would value honest feedback on the taste, packaging and price. Would you like to try one?

07Seven-day demand test
  • Day 1: Identify one customer group.
  • Day 2: Calculate a small test budget.
  • Day 3: Produce and package the batch.
  • Days 4–5: Sell or distribute samples to selected testers.
  • Day 6: Record repeat requests and price objections.
  • Day 7: Calculate the actual cost and decide what to improve.
08Evidence worth noticing

Repeat orders, retailer enquiries and requests for a particular pack size are more useful than general praise.

Free vs complete

This free online brief helps you test the opportunity. The complete package helps you implement it.

You now have a clearer picture of the customer, first offer, practical test and evidence worth recording. The Home-Based Business Bundle adds fuller pricing guidance, reusable customer messages, planning tools, operating records and a structured launch process.

Share this free online brief

Independent platform notice

StartRight NG is an independent, privately owned educational and business-discovery platform created for a Nigerian audience. It is not a government programme and is not affiliated with, sponsored by, endorsed by or operated by the Federal Government of Nigeria or any government ministry, department, agency, state or local authority.