Book
The main practical guide helps the reader understand business problems, possible causes, evidence, diagnosis, priorities and practical action.
A Practical Guide to Finding What Is Wrong, Fixing What Matters, and Building a Stronger Business
₦8,500Product prices are shown in Nigerian naira on StartRight NG. At checkout, Selar automatically converts the price into its supported currencies, and buyers can select from the currencies available for their purchase.
The Struggling Business Fix is StartRight NG’s structured resource for people who already run a small business. It helps owners examine symptoms, consider possible causes, look for evidence, identify the strongest diagnosis, decide what matters most and take practical action instead of jumping to an unsupported solution.
The guide supports careful investigation across common small-business difficulties without implying that every problem has one simple cause.
The main practical guide helps the reader understand business problems, possible causes, evidence, diagnosis, priorities and practical action.
The companion workbook provides practical worksheets, trackers, checklists, planners and review tools connected to relevant business problems and chapters.
If a reader knows something is wrong but is unsure where to begin, they can describe what is happening in their own words. Ella helps identify the strongest starting point and directs the reader to the most relevant chapter and matching workbook tool.
Ella is a guided diagnostic companion available through StartRight NG. She does not replace the book or workbook and is not unrestricted AI consulting.
If you are unsure where to start, describe the business problem to Ella, then use the chapter and matching workbook tool she identifies to examine the evidence and plan the next practical action.
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StartRight NG is an independent, privately owned, Nigerian-founded educational and business-discovery platform offering practical digital resources to entrepreneurs and business owners across Africa. It is not a government programme and is not affiliated with, sponsored by, endorsed by or operated by any government ministry, department, agency or authority. Costs, currencies, regulations, registration processes and market conditions may differ by country.