SRStartRight NGBusiness Clarity. Practical Solutions. Stronger Results.
For existing business owners

The Struggling Business Fix

A Practical Guide to Finding What Is Wrong, Fixing What Matters, and Building a Stronger Business

₦8,500
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Diagnose before you decide

When something is wrong, the first answer is not always the right answer.

The Struggling Business Fix is StartRight NG’s structured resource for people who already run a small business. It helps owners examine symptoms, consider possible causes, look for evidence, identify the strongest diagnosis, decide what matters most and take practical action instead of jumping to an unsupported solution.

Business pressures it helps you investigate

Start with what is actually happening.

The guide supports careful investigation across common small-business difficulties without implying that every problem has one simple cause.

One connected working system

The guide, workbook and Ella work together.

01

Book

The main practical guide helps the reader understand business problems, possible causes, evidence, diagnosis, priorities and practical action.

02

Workbook

The companion workbook provides practical worksheets, trackers, checklists, planners and review tools connected to relevant business problems and chapters.

03

Ella — StartRight NG Assistant

If a reader knows something is wrong but is unsure where to begin, they can describe what is happening in their own words. Ella helps identify the strongest starting point and directs the reader to the most relevant chapter and matching workbook tool.

Ella is a guided diagnostic companion available through StartRight NG. She does not replace the book or workbook and is not unrestricted AI consulting.

The diagnostic approach

Move from uncertainty towards supported action.

  1. Symptom
  2. Possible causes
  3. Evidence
  4. Diagnosis
  5. Priority
  6. Action

If you are unsure where to start, describe the business problem to Ella, then use the chapter and matching workbook tool she identifies to examine the evidence and plan the next practical action.

Ready to work through the problem?

Get the practical guide and companion workbook.

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Independent platform notice

StartRight NG is an independent, privately owned, Nigerian-founded educational and business-discovery platform offering practical digital resources to entrepreneurs and business owners across Africa. It is not a government programme and is not affiliated with, sponsored by, endorsed by or operated by any government ministry, department, agency or authority. Costs, currencies, regulations, registration processes and market conditions may differ by country.